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Samsung Black And White Jida Price Spread Approaching People First

2008, Olympics Year, entrusted with the dream of revitalizing China, destined to be an extraordinary year. For Office Peripherals Market, would still be burgeoned year.

IDC Asia-Pacific Printer Tracking the third quarter market report by Samsung Laser printer manufacturers such as the tireless efforts of the Chinese market by 2007 three quarters of total shipments of single-function laser printer 1.78 million units, up 8.5%. The report also shows that compared to the growth of laser printers, the same period Ink jet Printer unit shipments declined 1.4% year on year. Look at the numbers, in 2007, Ji Da products give a satisfactory answer, then the next in an increasingly competitive market for office peripherals, Ji Da product on how to maintain this momentum? This issue deeply moved by the many people nervous.

Low prices to stimulate sales growth

The first three quarters of 2007, laser printer shipments made up 8.5% of good results, with its own price even more Huimin, not unconnected with the increasing performance.

Among the most popular in 2007, one black and white laser printer Samsung ML-2010 monochrome laser printer, the current market price is only down to 900 yuan, the price is very competitive, but also in the printing capabilities also not weak. With 20 pages per minute black and white documents print speed, 1200 × 600dpi print resolution, envelopes, postcards, trademarks, slides and 3-inch, 5-inch index cards and other print media are difficult to discern.

Price color laser printer is no longer unattainable, attracting a growing number of SOHO, SME and even home users eyes. It is understood that Samsung CLP-300 color laser printer, color the first to break the hearts stimulated 2,000 mark to 1,999, after the price on the market and win market favor, the sales were a great successful.

Industry believes that Samsung has to be the first breakthrough in the field of color shock the price of 2,000 yuan, and the Samsung Jida has a unique core technology areas closely related. As the world's smallest color laser printer, CLP-300 Xiuwaihuizhong, page printout time of 14 seconds, and color printing 4 pages per minute printing, home printing output time of 26 seconds. Print resolution of 2400 × 600dpi, print quality is excellent. In Consumables , The use of a drum powder separation, CLP-300 from the structure to avoid Toner Cartridge Turn the printer when the damage, to ensure its long life, at 5% print coverage, you can print 2,000 black and white pages and up to 1,000 color pages.

Jida key lies in the popularity of a wide range of home user market. In this Consumption In the field, but also price-sensitive market, the user's initial purchase price of the printer more concerned generally preferred inkjet products. Forced open the market's main weapon is the price gap. Good performance on laser printers, with prices declining, Jida has gradually penetrated into some of the original inkjet users and consumers are the preferred printer type. It can be predicted, in 2008 the continued low price Jida product launch, will attract more and more consumers choose to use Jida products, thus boosting their sales continue to grow and eventually exceed jet printing.

Extensive product line development effort SME market

Users of inkjet products, mainly low-end users, supplies and high cost, slow print speed, print quality defects are not ideal, and so has plagued this part of the user. Samsung laser printer manufacturers such as market distribution business after the completion of this part of the user's needs naturally be included in its strategic vision. Learned from the relevant manufacturers

, 2008, most of the Jida manufacturers will adhere to the "walking on two legs", while continuing to develop the commercial market, integration of the print medium and large enterprises Service ; On the other hand increase the technical input for the SOHO, small business and home users, a batch of low-cost, high-performance Jida products.

"Laser printer market has developed more than ten years, medium and large enterprises are recognized," The industry believes that after the major market for laser Business Users, on the growth stage of SMEs into account in relatively small, this approach need to be amended in 2008. One important aspect is to be rich laser printer manufacturers product line, which covers all levels of the target consumer market, and accelerate the pace of new models listed.

In fact, small and medium enterprises in the office peripherals market segments lack the participants. The concept of commercial inkjet printing products has already begun conquering a city. Industry insiders, by ink-jet technology to improve products from the business jet, inkjet products inherit the advantages of low initial purchase cost, while compared to traditional inkjet printing in the print speed and load on both improved significantly. Only when dealing with large file data transfer is not particularly desirable. Is in a growth stage companies can not print large files, if the business jet at the critical moment of the print speed do not increase, it is likely to result in unnecessary loss of business. Solve particular time data transmission is not smooth the defects contribute to better reduce business jet and laser printers gap.
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