Coach Medium

Coach Medium

How to Design a Comprehensive High Ticket Coaching Program

One of the reasons why people online sign up to expensive high ticket coaching programs is because they want a shortcut in knowing the things that they find very important in their lives or careers. Most of these people have no time to read hundreds of articles and just get confused later on with conflicting information they get. If you're someone who's offering these types of infoproducts, you need to make sure that your programs are comprehensive enough in order to give your prospects their money's worth. Here's how you can do that:

1. First, I suggest that you make a conscious decision to personalize your programs based on the unique needs of each of your customers. Keep in mind that these people are paying $5,000-$10,000 for your programs. The least thing that you can do is to tailor-fit your offerings to make these people happy.
2. Conduct one-on-one interviews. Call your customers the moment they signed up and interview them. Your goal here is to identify their unique needs. You have to understand that although your customers are sharing the same goal or the same problem, they do need different type of assistance. This is because they have different skill levels. Some of your customers might have at least basic information about the subject that you're discussing while others are virtually clueless. You don't want to offer these people the same program, right? You don't want to offer your clients with some information that they already know and assistance that they do not need. While interviewing these people, I suggest that you list down all their pressing issues, their burning questions, their goals in life, and those things that they really would like to know about. Use these as your guides when designing your coaching programs.
3. Plan your programs. Next step is to plan your programs. Take as much time as you need and ensure that you'll be able to give your customers every piece of information, assistance, and guidance they need. Do your research and consult other experts if you must just to make sure that you will not leave any stone unturned.
4. Use all coaching mediums. Deliver your programs using all mediums so you can easily attract more customers. Here's what I suggest; you can send your customers with email every week that contains the information they need. These may include instructions on how to do things on their own, the answers to their questions, or guides on how they can develop certain skills needed to advance in their chosen endeavors. You may also opt to offer them access to you member-only site so they can learn at their own pace. Then, call them up at least once a month to check on their progress. If needed, offer group coaching programs using video conferencing sites. In here, you can address the same issues that your customers having so you can save time and energy.

 

About the Author

Do you want to learn more about increasing your online sales by adding a coaching program to your existing sales funnel? If so, go here to begin learning: How to Design a Comprehensive High Ticket Coaching Program

What's your opinion of coach Wilson criticizing Kessel in the media?

During the week of Jan 3, 2010, coach Wilson of the Leafs didn't hold the punches back in criticizing Kessel in the media for his lack of goal production. He criticized others on his team as well, but he mainly pointed out Kessel.

Some say this was strategy on Wilson's part to light a fire under the Leafs so that they'll start winning games. Do you think this was right? Or, do you think it showed some lack of respect on Wilson's part towards his players?

As Tom said.................this is what happens when you play in Toronto for the Maple Leafs (or Montreal for the Canadiens as evidenced by Kovalev's treatment last year). In the two hockey meccas, nothing goes unnoticed, and very little gets unreported (just ask Jiri Tlusty).

Players growing up in Canada know what it's like being a Leaf/Canadien, as do players playing in the NHL. Kessel personally sought out playing in Toronto. He's been in the NHL for 3 years, so he must have had an idea what it was like playing in Toronto, especially as he made enough trips to Toronto (and Montreal) being in the same division. So, if he was 'unaware' of the spotlight, and still chose to play here, than that is his problem. Personally, I believe he knew what he was getting into.

This isn't your cushy office job where if you are underperforming, you can expect a short impromptu visit in your bosses office............this is the NHL, this is entertainment, and in Toronto, even John Mitchell is a celebrity...........which makes Phil Kessel (the guy that was obtained for valuable draft picks and is the chosen saviour of the franchise) bigger than God! And when the coach calls out God....everybody listens.

Was it right? Who knows, but that's always been the way in the NHL

Does it show a lack of respect? No more than Carbonneau/Gainey calling out Kovalev, or Lemaire calling out Gaborik, or Cherry calling out Esposito, or Burns calling out Mogilny, or (you get the picture)........... it happens all the time in the NHL, and has happened many times in Toronto (ask Darryl Sittler, or Rick Vaive, or the late John Kordic). In Toronto, today, everything is magnified

Val Hood, medium - chats with the coach