Leather Ergo

Leather Ergo

Coach Brand Profile

1941 in New York, Manhattan, six leather artisans rely on exquisite craftsmanship, located in a loft where the family-style workshop to produce high-quality leather, COACH brand was born. The brand is also the United States by the market the longest and most successful leather brands.

Said, COACH, founder Liu Frankford first baseball glove from a pair of traditional production to get inspiration. He found that baseball glove The more you use the more smooth, so he learn from his techniques, and after careful handling, will be strong and durable baseball glove leather becomes soft and durable. This presents the fascinating natural leather lines and do not require complicated maintenance skills, but also to preserve the original appearance.

By the 1950s, COACH has launched dozens of classic style, the proportion of moderate Coach Handbag design. Quality and durability of these handbags, exquisite craftsmanship, female consumers in the United States to build a good reputation and has become the United States leather brand.

However, COACH brand design style has been quite satisfactory, although the quality good, but as Gucci, Prada and other trendy fashion leather goods in the United States of Europe quickly dominate the market, COACH some of the old customers started to leave, which makes COACH faced with tremendous pressure of competition.

In 1996, in order to win back the traditional female consumers, COACH begins large-scale strategic adjustments, and some of the positioning of advertising pointing to younger consumers. COACH first readjusted the company's management, and part of the manufacturing shift to Asia, Central America and Europe. At the same time, COACH expanded product line, new products, including watches, footwear, jewelry, hats, scarves and gloves.

In 2001, COACH launch marked products, including handbags, hats and accessories and so on. These products have a chain of "C"-type pattern decoration; it is also the COACH brand to promote "American Legend" as part of marketing strategy. The spring of 2002, COACH has launched the Men's series of products, including shoes, scarves, bags, luggage, suitcase, belts and many other categories.

COACH leather has always emphasized practicality, so even if it's a key ring or zero for every purse, also has the greatest relevance. In addition, COACH has been insisting hand-manufacture and use of high-quality raw materials and selling products, most considerate in the bag attached to the brush used in cleaning and maintenance, or special leather Coach Handbag cleaning agent, in order to maintain the color and soft leather, durable characteristics.

COACH design of the previous low tone simple, Deke La Kauf became chief designer of the brand after, COACH maintaining the classic characteristics, but also inserted in a modern urban style. Krakau husband launched "ERGO" series of products lines, simple, colorful and become the representative of the spirit of COACH New York. In recent years, COACH continuously from the classical tradition of the United States for inspiration, and integration of a modern American style, traditional and popular interpretation of the perfect balance.

COACH currently more than 200 stores across the United States, there are hundreds of overseas monopoly point. It is the style of product every year to the 5000 high-end consumer advice, alone on the annual expenditure of up to more than 300 million U.S. dollars. In the "Forbes" magazine's prestigious Global 100 Award in the luxury goods, COACH brand list every year.

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Ergo Executive leather

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